From the earliest times, man has tried to define architecture through a combination of writing, speaking, depicting and latterly simulating. Many attempts have been made to encapsulate architecture in a sound-bite. The challenge here was to communicate a design idea as fully as possible in a billboard, to engage and trigger desire in Architecture.
The billboard, itself positioned out of the publics view, would cast this quote as a shadow on adjacent buildings. The contrast of the words would emphasize the quote itself, allowing passers-by to truly appreciate the meaning of this quote, and how it would change during the day, by being cast on different walls and surfaces.
I also designed the bold, blocky font for the billboard, referencing Kahn’s work, such as the National Assembly Building in Dacca, Bangladesh and the Exeter Academy Library in New Hampshire, USA.
SARC 111 - Introduction to Design Processes.